Our client is a national electricity supplier in France, serving a wide range of customers, from residential users to large industrial and agricultural operations. With a strong focus on proximity and responsiveness, the supplier has grown rapidly, now managing over 9,000 delivery points and generating more than 4,000 commercial offers and 500 wholesale supply deals annually.

In late 2023, the company made the strategic decision to internalize its portfolio management,  previously outsourced, and to industrialize its pricing process. A real revolution in its business model. As part of its growth trajectory, it aimed to diversify its client base by targeting industrial and tertiary-sector customers, seeking more flexible supply contracts, such as multi-click or block + spot formulas.

The challenge

The client needed a pricing solution that would enable its sales teams to generate a large number of offers efficiently, while expanding its catalog of pricing options to meet the expectations of a wider panel of energy buyers.

The choice of Seelo

To support this strategic shift, the company turned to Eleneo and adopted Seelo, with the goal of turning its pricing tool into a competitive asset.

Thanks to Seelo, the supplier was able to:

1. Accelerate the offer creation process
   By automating traditionally time-consuming tasks, Seelo enables commercial teams to respond quickly to customer requests and handle a higher volume of offers and contracts.
2. Diversify its pricing catalog
   The company can now offer tailor-made pricing formulas and manage dynamic and less risky contracts like multi-click and block + spot with precision and reliability.
3. Secure pricing accuracy
   Seelo integrates risk premiums directly into the pricing process, allowing adjustments based on client profile and exposure. The transparency and traceability of the calculations give the teams confidence and support faster, more informed decision-making.

Testimonial

“The adoption of Seelo by our teams was quick and smooth. We now use it to price all our electricity offers and are very satisfied with its speed and the time it saves our commercial teams. Thanks to its automations, the time needed to generate an offer and its corresponding contract is a portion of what it used to be. Teams especially appreciate features like automatic load curve retrieval, fast price calculation, and contract document generation.
Seelo has significantly increased the number of offers we’re able to generate, a clear contributor to our growth. On top of that, it allows us to propose a broader catalog of pricing structures and options to our clients, opening up exciting opportunities for further development.”
Head of sales